So they are:

To help today’s and tomorrow’s professionals in many fields make self-paced learning more efficient and find work that is most likely to contribute to a better life on Earth.

Now, let’s look at the impact chain (I doubt that in reality activities and their impacts are so linear, but the main point is that every action has an effect on something):

To help people create a fulfilling professional life. —> To help people build a successful and useful for others professional life. —> To help today’s and tomorrow’s professionals in many fields with setting right goals, professional development and finding work that is most likely to contribute to a better life on Earth. —> To help today’s and tomorrow’s professionals in many fields make self-paced learning more efficient and find the job they desire and where they’d be contributing to something that improves life on Earth. –> To help today’s and tomorrow’s professionals in many fields get individualized support with their self-paced learning and find desired jobs in companies that care about both employees’ and consumers’ well-beings and don’t cause much harm to the environment.

Do you see a connection?
(maybe try to read in the reverse order)

These last goals are only some of the many ways that contribute to the achievement of the higher level goals (desired outcomes). This is when we say “goals are relevant”. And that means other startups and companies can choose a different combination of ways in trying to help people build a successful and useful for others professional life.

By the way, in our 1st goal, the phrase “in many fields” doesn’t mean “in all possible fields/domains” and it is there for a reason: we don’t want to foster tomorrow’s professional crypto scammer. Yes, the end result is not always the sum of individual actions taken, and to have a positive outcome doesn’t mean all individual actions have to be positive. Sometimes a little shit in a person’s life might trigger the start of a better life, you know. But you’re going to taste a shit in your life anyway, and it might change it for the better. So we don’t need to do something harmful intentionally, someone else is already doing it (hello manufacturers of toxic bisphenol A plastic kettles!).